DJ Snake to perform ahead of Super Bowl launch

The French DJ will give a show before the launch of the Super Bowl, the most watched sporting event in the United States, on February 12.

New international consecration for DJ Snake. The French electro musician will perform on the sidelines of the Super Bowl, the most watched sporting event in the United States, on February 12 in Arizona.

The 36-year-old artist will give his show before the start of this American football match, the final of the championship organized by the National Football League. The concert will take place from the sideline, as specified by the NFL on Twitter.

An honor in itself, the Super Bowl offering an unparalleled showcase: the NFL claims 200 million annual viewers. Advertising slots are bought at exorbitant prices by brands who redouble their inventiveness in order to offer particularly creative spots for the occasion (last year, they paid 7 million dollars for 30 seconds, according to CNN).

international star

DJ Snake has established himself as one of the main figures of world electro in recent years. Born in Paris and raised in Ermont (Val-d’Oise), he gained international notoriety in 2014 with the hit Turn Down For What. Since then, he has unveiled two albums in his name and multiplied collaborations with some of the biggest stars of the English-speaking scene, from Justin Bieber to Major Lazer via Cardi B or Selena Gomez.

His performance will therefore be added to that of Rihanna, who will provide the traditional half-time show. This concert is undoubtedly one of the most prestigious stages in the world: in recent years, Beyoncé, Lady Gaga, The Weeknd or even Shakira and Jennifer Lopez have succeeded there. Last year, the cream of hip-hop gathered for a collegiate benefit: Dr. Dre, Snoop Dogg, 50 Cent, Eminem, Mary J. Blige and Kendrick Lamar.