Entertainment recovers its health during 2022 | shows


The entertainment industry began to stabilize, after the blow it received in 2020 and 2021, as a result of the closure caused by the covid-19 pandemic.

This was stated by Jorge Pérez, regional manager of ASM Global, a company that manages the Puerto Rico Coliseum, the Coca-Cola Music Hall and the Convention Center.

“It took 24 months, which is extremely difficult for an industry that is so dynamic and full of events, but the market has already stabilized. The public has responded very well, which allows us to continue bringing content and vary the programming, as long as there is a positive response from the public,” said Pérez.

Although the year began with a rebound in covid-19 cases caused by the omicron variant, which in turn caused the postponement of multiple events, 2022 closed with 74 events at the Coliseo de Puerto Rico and 102 at Coca-Cola music hall.

“The market has normalized. Officially, from October 1, it is allowed to attend large events without the need for masks and without having to provide proof of vaccination. So that certainly, although much later than the rest of the industry, marked a resurgence earlier than many places,” added the ASM Global regional manager.

The stabilization of the entertainment industry, according to Pérez, places Puerto Rico as a strategic point, both for local and international artists.

In addition, it causes hotel nights and visitors from all over the world. Until the beginning of December of this year, the Colosseum had received the visit of 712,000 people. The projection is that at the end of this December 31 the 14 performances of Wisin y Yandel, the venue will have been visited by just over 728,000 people.

Artists such as Bad Bunny, Rosalía, Camilo, Marc Anthony, Kany García, Jay Wheeler, Gloria Trevi, among others, performed on the island’s most important stage, as well as events with international projection such as the Premios Juventud (Univisión) and Premios Your Urban Music (Telemundo).

agenda loaded

For 2023, it is anticipated that the scene will continue with an international nuance and the first six months of the year are already quite committed, both in the Choliseo and in the Coca-Cola Music Hall.

“In the Coliseo we are providing more than 15 and 20% growth. We already have many dates in 2023 that are reserved. There are many that are closed already and public announcements will be made in the coming months. There is no sign of a slowdown,” Pérez stressed.

In the case of the Coca-Cola Music Hall, it is estimated that there will be a 25% growth in attendance and events.

“The Coliseum is a world-class arena, the Convention Center is a center with potential, and Coca-Cola falls into the theater category. In the three ‘venues’ we are having record years”, he insisted.

Miss Universe has a date for 2023

Among the events that could arrive at the Puerto Rico Coliseum for next year is Miss Universe. As Pérez reconfirmed to THE SPOKESMAN, The organization is holding talks to hold the international contest in Puerto Rico at the end of next year.

“They still have a date (identified) for the end of 2023. So the intention of all parties to carry it out. It is an extremely important moment in our efforts to promote Puerto Rico as an entertainment destination. This gives us global exposure that is unique,” ​​she added.

In fact, the Coca-Cola Music Hall hosted the Miss World celebration, being the first time it was held in a Spanish-speaking country.

If Miss Universe is held on the island, it would be the fourth time. The first time was in 1972. Then in 2001, the most remembered by Puerto Ricans since Denise Quiñones won the fourth universal crown for Puerto Rico at the Rubén Rodríguez Coliseum in Bayamón. In 2002 it was also held in the Country, where Quiñones crowned the Russian Oxana Fedorova. Two decades have passed since that time.

An alternative to Daddy Yankee

On the other hand, after the cancellation of the three functions of Daddy Yankee at the Hiram Bithorn Stadium, the possibility of the Big Boss’s farewell stage taking place at the Choliseo has been discussed.

However, Pérez assured that the artist’s production team has not contacted him for such purposes.

“I don’t know what the position or strategic plan of Daddy Yankee’s team is, but if they’re not going to do it at the Hiram Bithorn, the ideal ‘venue’ is the Choliseo… But no, don’t be communicated. The announcement was very fast. I imagine at some point. I wish. The Coliseo has its doors open for Daddy Yankee and all our local artists. I know it would be a total success, ”he estimated.

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