Santo Domingo. DR
Personalities from the music industry have become communicators with interesting programs, as is the case of music producer Junior Cabrera, recognized for his “10 questions”, a series of interviews with personalities from merengue and popular music that accumulates thousands of views on Youtube.
Junior shares with us in an interview that “it was in the middle of the pandemic that it occurred to me to make a list with a series of questions of things that I wanted to know. I made a list that I named “The 10 best Merengue orchestras”, that came out in the press and in various digital media and the reactions were many, that’s where the video came from. We recorded at my house at the beginning and for a year we recorded in a professional studio”.
On his channel he publishes special programs such as “What happened to the meringue?” a panel of experts made up of musicians, producers, promoters, communicators, among others, who analyze the panorama of the genre.
Another special is “How do you make a meringue?” a summary of the preparation process and all the details of how a merengue recording is made.
“Deconstructing” is a new installment in which producers examine the recording session of various musical themes.
The professional career of great musicians, exponents and performers, record milestones, the problems and opportunities of the country’s music industry, are some of the topics that are discussed and that generate very positive reactions in the users of the platform.
With the advantage offered by digital platforms and the quality of the content, several projects have managed to stand out in recent years, such as “República merengue”, “El show de Silvio” (by merengue player Silvio Mora), winner of the Sovereign Award for Digital Program of the Year 2021, and a pioneer on this topic, Juan Carlos Albelo, producer of “Trayectoria”, winner of the Sovereign Award for Seasonal Program of the Year 2016.
In other social networks such as Facebook, the excellence of the page of the collector Américo Mejía, of the musician Juan Colón, among others, should be highlighted.
In these new media, our musical heritage is being valued.
“It’s positive, I applaud every platform to talk about our music, I think it’s great, the more people do it, the more people we will reach,” says Cabrera.
The producer emphasizes the goal of making merengue production available to the YouTube generation.
“The Dominican identity goes together, it is in harmony with the merengue. You enjoy bachata and other rhythms, but our joy is related to merengue. Without merengue there is no party, as they say”, she affirms.
Dominican music is a trending topic in the Dominican Republic, with the growing digital content industry influential figures have positioned themselves in a variety of entertainment channels.
From different approaches, urban music continues to be the most important reference within this entire digital media story, in which information of cultural value related to Dominican music is also being consolidated.