Kanye West continues to be talked about. Unveiled on the reissue of the Donda album, the track The Life of the Party in collaboration with André 3000 was entitled to its own clip on Sunday May 8th.
Although presented as a video, it is a series of photos retracing the life of the rapper which serves as a support for the music. Thanks to the magic of editing and deepfake, young Kanye comes alive from childhood to adolescence – sometimes alongside his mother – to sing and participate in the song. He chose Mother’s Day in the United States to publish this clip, an event that allows the artist to once again pay tribute to his mother, Donda West, to whom he had already dedicated his album. donda.
Apart from the animation, pieces from the upcoming YEEZY GAP Engineered by Balenciaga collection have been retouched to dress up the artist, and the illusion is quite successful.
By mutual agreement, the Spanish luxury brand was able to share images from the clip in one of its recent television advertisements. The collection will be available on the Gap website (and others) from May 25th.