Party Pieces, the company of the mother of the Princess of Wales, expands its business to the United States | People | Entertainment

Carole Middleton’s party supply company, Party Pieces, has launched in the United States.

Kate’s mother, the wife of Britain’s Prince William, founded the company from her home in 1987, after leaving her career as a flight attendant and becoming the mother of three children, all of whom at some point began helping with the airline business. party supplies.

Carole Middleton founded her company in 1987 when she was looking for inspiration for her daughter Kate’s fifth birthday party. She realized there was a gap in the market and established the business that offers time-pressed parents an easy choice of imaginative parties for her children.

Small company

The brand’s best-selling Party Pieces collection features products such as plates, napkins, cups, hats, balloons, treat stands and decorations. The company is based in Berkshire and employs 40 people; ships 4,000 orders a week.

All three of Carole’s children have worked for the company at some point: Kate helped develop the first birthday and baby category.

Carole previously said that at first they had to do ‘everything ourselves’ and that the children sometimes helped with tasks such as taking orders and filling boxes.

Now, the Party Pieces collection will be sold in the United States, so Carole, 67, visited several stores to see their products displayed, where a life-size poster of herself could be seen.

In 39 US stores

With Saker ShopRite is the brand’s first retail partnership outside of the UK and the start of ‘bigger expansion plans’ in the US, according to their official Instagram account.

Its expansion into the US with the Saker ShopRite store comes just a year after a successful e-commerce launch in the UK, which saw Party Pieces Collections quickly become one of the brand’s best-selling ranges.

The new venture across the Atlantic is the next phase of growth for Party Pieces and will make products available at retail in the US for the first time in 39 Saker ShopRite stores.

Richard Saker, Chairman and CEO of Saker ShopRites, said: ‘We are delighted to be the first US retail partner for UK brand Party Pieces. “We know our customers are coming together again to celebrate special occasions in their lives and they want their parties to be spectacular.” (AND)