The “lipstick king”, a Chinese beauty influencer who suddenly disappeared in June after an allusion to the Tiananmen crackdown, reappeared on Tuesday.
Disappeared without a trace in full broadcast, more than 3 months ago, Li Jiaqi, one of the most famous beauty influencers in China, has just reappeared just as suddenly.
It was 7 p.m. on Tuesday when Li Jiaqi, the “king of lipstick”, reappeared on his streaming show on Tabao, the Alibaba Group’s e-commerce platform. If it had not been announced, its return did not go unnoticed, since the 100,000 teleshopping viewers quickly became 60 million, between 7 and 9 p.m.
It sold $18 million worth of merchandise on that show. No explanation was provided for his absence, notes CBS News. Li Jiaqi seemed to his fans more self-effacing than usual, also reports the Guardian.
The king of the sale of online beauty products had disappeared from circulation after having presented during his show a cake whose shape evoked that of an assault tank. His show was abruptly interrupted and after citing a technical problem, the influencer simply cut his program short.
It was June 3, just hours from the anniversary of the Tiananmen Square massacre 33 years ago.
An event that the Chinese authorities are trying at all costs to erase from the country’s history, and that young Chinese born after 1989 do not know.
This episode, followed by the censorship work of the authorities on social networks, had of course aroused the curiosity of the young audience of the influencer. They had been many, on Weibo, to wonder about the reasons for the interruption of the program and the disappearance of Li Jiaqi.