The Spanish singer Rosalía is the new image of Skims, the lingerie brand of the American socialite who shared the images on social networks.
The networks exploded! Rosalia and the Instagram star kim kardashian now they work together. This was revealed by the American businesswoman by showing that she had chosen the Spanish singer Rosalía as the main model of her new lingerie collection.
By sharing a series of photos on her Instagram account, Kim confirmed that Skimshis clothing brand has a new model, curiously it is the first bilingual campaign of the prestigious brand.
The brand Skims, revealed a video in collaboration with the Grammy winner, with her face hidden by her emblematic motorcycle helmet with cat ears, while the artist wears a black ensemble and walks towards the camera before revealing her identity.
“Everyone wears Skims”, says the artist in Spanish, with a mischievous smile before turning around and leaving the shot.
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A statement from the brand indicates that it has found inspiration in the “Rosalia’s international influence, which transcends music and continues to grow in the fashion sector”, in that section the creator of “motomi” was described as “the most relevant female global artist of the moment”.
According to Kim herself, quoted in the statement, she highlighted the singer’s ability to “push the limits and experiment with your music and personal style”, and indicated that he wishes to transfer his “energy and security” to this promotional campaign, which for the first time is aimed at a Spanish-speaking audience”.
The Spanish singer shared several photos on her Instagram account using the same slogan “Everyone wears @skims”, although the publication has only been on the networks for a few hours and already accumulates thousands of reactions and positive comments about the artist.
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