The Academy of Motion Picture Arts and Sciences of Hollywood announced that the promotional campaigns of the nominated films will be reviewed, after the multiple surprises caused by the presence of Andrea Riseborough in the category of best actress at the Oscars 2023.
Given the unexpected nomination that the British actress got for her participation in the film To Leslie, the dissemination campaign was called into question for allegedly violating some rules. It is an independent production with a low budget which was praised and promoted by stars such as Jane Fonda, Charlize Theron, Gwyneth Paltrow Y Edward Northon.
That is why, in the face of the wave of criticism, the Board of Governors of the Hollywood Academy announced that the investigations are underway to find out if promotion regulations were violated; this, without directly mentioning the actress or the film in question.
“We are conducting a review of the campaign procedures around this year’s nominees, to ensure no guidelines were violated and to let us know if any rule changes may be required in a new era of social media and communication. digital”, communicated the Academy.
With it, the way in which the production released last October —with a budget of 23 million dollars— managed to sneak its protagonist into one of the most disputed categories in the film industry, because, without spotlights prior to the awards season, now the statuette is being fought for with Cate Blanchett, Ana de Armas, Michelle Williams Y Michelle Yeoh.
“The goal of the Academy is to ensure that the awards competition is conducted in a fair and ethical manner, we are committed to ensuring an inclusive awards process,” the statement read.
For its part, the Academy confirmed its confidence in the integrity of its internal nomination and voting processes, as well as its support for the “genuine campaigns” in favor of outstanding performances. However, there is no doubt about the great performance of Andrea Riseborough on the big screen, as his role was applauded even by Cate Blanchett.
What is in question regarding his nomination is the way in which he modestly To Leslie It was promoted, since it did not have the support of the titanic producers nor did it have a presence in the streets through large billboards. Rather, its disclosure was through recommendation.
Charlize Theron She was one of the first to screen the film in several local cinemas. “It’s the kind of movie that stays in your mind. It stays in your bones,” said the actress. Others joined her motion, such as Jennifer Aniston and Courtney Cox, who also organized projections to spread the film.
Subsequently, the promotion went to social networks, where actresses such as Kate Winslet Y susan sarandon dedicated messages of support to Riseborough in full voting period. “Andrea Riseborough, I think this is the best performance I’ve ever seen in my life,” Winslet said.
Such comments expressed by various industry figures could have violated Academy standards. Within the official rules it is prohibited to “attempt to cast a negative or derogatory light on a film or achievement of the competition.”
Another of the offenses that warrant disqualification from the contest is lobbying. That is, you can promote and publicize a film, but it is forbidden to contact voters personally.
Meanwhile, as the controversy is resolved, industry insiders have come out to support Andrea Riseboroughlike the actress christina ricci, who classified the Academy’s investigation as an “elitist, exclusive and, frankly, retrograde” decision.
Source-news.google.com