“The price is hot”: Harry Wijnvoord is back and everything is spinning

Updated on 5/5/2022 at 9:24 am

So the retro wave didn’t stop at “The price is hot”. After 25 years, the presenter legend Harry Wijnvoord was allowed to return to the limelight and in the new edition of his cult show from the 1990s on RTL, he was able to ecstasy the audience and let the candidates appreciate prizes. The evening’s winner was clearly Kevin, who was able to win a new chrome gem and a “dream kitchen” to boot. The fact that the legendary infomercial was intermittently interrupted by advertising was again a bit irritating, but it always brought a little relief.

Robert Penz

“I’ve waited for this moment for 25 years. I can offer you wonderful prizes again,” said Harry Wijnvoord happily at the beginning of his big comeback. After “Wetten, dass?” or “Go all out!” also promoted his product show “The price is hot”, which was popular in the 1990s, back on television. She made Dutch-born Wijnvoord and moderation partner Walter Freiwald, who died in 2019, popular in Germany. However, 25 years ago, Wijnvoord had to give up the show. The price-conscious man was never completely gone after that, after all, he was still seen in formats such as “Stars versus Stars”, the cooking show “Der Reis isthot” or with show dinosaurs like Karl Dall on the Way of St. James. He also hired himself out as a horse auctioneer. And of course, as most of you will remember, the Dutchman had to feed his way through the fauna of the Australian jungle in 2004. But only for a short time, because he left voluntarily.

Audience completely shrugs

“The price is hot” is back on German television. Nostalgics could hardly believe their luck at the revival of the most famous infomercial. Where else would you come across such a rosewood back scratcher studded with lovingly crafted costume jewelery and thumbtacks, which, if you charge it in the sun for two minutes beforehand, can also be used to log into the specially programmed back scratcher intranet to communicate with other back scratchers -Exchanging monkeys? Just! Already the first prize, which had to be guessed on Wednesday evening at “The price is hot”, made the audience, who was already under high voltage, really gasp: a huge inflatable flamingo pool with drink holders and a built-in cooler. A super thing!

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“You are my childhood hero”

Candidate Nadine, slightly tense and agitated, but also pleasantly fanatical, estimated it at 120 euros, for example, which made her the winner. Even before that, she seemed like she’d always wanted an inflatable flamingo pool just like that, with the drink holders and built-in cooler. “You are the hero of my childhood,” she said shortly before leaving Wijnvoord, who moderated in casual sneakers and by Adlatus Thorsten Schorn, who has also been in “Because they don’t know what’s happening” alongside Barbara since 2018 Schöneberger, Günther Jauch and Thomas Gottschalk was supported. What makes “The price is hot” extremely interesting, of course: Prices don’t always just have to be estimated. Sometimes it is also necessary to assign them to products. Insanity!

Helpful number acrobats in the audience

Candidate Ariane was also terribly excited when it came to finding a price for the fitness device with a special liquid (sic!). Several times she turned to the audience, desperate and looking for help, which offered plenty of options and called out all the numbers to infinity. At 180 euros, Ariane’s estimate was only a hair’s breadth from the real price of 170 euros, but it was higher. And the iron rule of “The price is hot” of course, which everyone, from the assembly line worker to the general manager, should know: You must never, but never, outbid, otherwise you are automatically out. Anne overestimated the price and, as you can imagine, was completely desperate. Not so Reza, who had traveled all the way from Hamburg, who a short time later scooped up audio sunglasses, a loudspeaker, two foldable football goals that, according to advertising fuzzi Schorn, would still be on time for the World Cup, and a vacuum robot. Perhaps the most beautiful day of Reza’s life.

“Plinko! Plinko! Plinko!”

Given the intoxicated conditions in the stands and the brightly colored carnival setting in the studio, the short commercial breaks in this infomercial brought some relief. For example, you could put your head in a black hole for five minutes, listen to a few calming whale songs on YouTube or simply drink alcohol with verve before the audience loudly shouted “More!” again when playing “More or Less”. Or less!” roared. Or Wijnvoord and Schorn cheered a satchel set and a deep fryer like the crown of Charlemagne. Marvin, who played “Plinko” not least thanks to the audience, who enthusiastically shouted “Plinko! Plinko! Plinko!” cheered on, could win a water bike, would never have exchanged it for Karl’s crown, the way it was beaming.

Kevin – the clearer of the evening

“Was the show shit like that before?” someone from the younger generation, whose high expectations were apparently slightly disappointed, wanted to know on Twitter. The young critic probably couldn’t even appreciate the solar-lit windmill, whose blades, according to Schorn, would turn in even the slightest breeze thanks to a ball bearing – an incredible asset. After the prize games, of course, the last round of the new edition of the format “The Wheel”, which Freiwald used to always start with the words “Ladies and gentlemen…the wheel!” had been announced. That means: The winners of the prize games had to spin a wheel of fortune and, if it stopped at the number “100”, could win a car, which was actually the case with Kevin. He was also allowed to transport home the “dream kitchen” that he had previously dusted off with his new car.

Sascha misjudged the shoe freshener

“What is the typical roof angle inclination in Hamburg?” Wijnvoord wanted to know from candidate and roofer Tobias. “Flat roof,” he replied curtly, just before he could snag a grill smoker and a bar trolley. Thorsten Schorn also staged an automatic shoe refresher shortly before the finale. The way the new candidate Sascha came running, he could have used him relatively soon. But Sascha thought in all seriousness that the automatic shoe freshener would only cost 49 euros. How could he?

The big but short finale

In the grand finale for the super prize, the three finalists Nicole, Marvin and Kevin were given “many nice things” such as an electric guitar, a swing seat and a tour of the USA, the prices of which they had to estimate and add up in their heads while – and that made things a little more difficult – Thorsten Schorn babbled about the “things” without a period or comma. “The total price we are looking for is 23,376 euros. Both of you have bid too much and Marvin is too far,” Harry Wijnvoord made it extremely short in the supposedly grand finale, before his overly long infomercial, which is to be broadcast twice more this year, finished. “‘The price is hot’ with Harry Wijnvoord in the best of moods is just a great feel-good show. Reminds me a bit of the Sunday ‘Bingo Bears’ on NDR,” someone said on Twitter. So: If you missed the first edition of the legendary format with Harry Wijnvoord and like the NDR bingo bears: Don’t miss the next “The price is hot” episode! Everyone else: definitely skip it!

Bastian Pastewka and his colleagues.

The satirical show “Die Wochenshow” was broadcast on Sat.1 from 1996 to 2002. In 2011 there was another revival of the show with veteran Ingolf Lück and a new cast. Bastian Pastewka, who played “Brisko Schneider” and “Ottmar Zittlau” among others, will be 50 on April 4th.