Almost 20 years after the death of the French singer, his hits resonate more than ever in international productions.
Sacha Distel, new darling of American series? Eighteen years after his death, the French star singer of the 1960s is experiencing a new youth across the Atlantic. His work resonates again, from successful shows to advertising campaigns, attracting a new audience on streaming platforms.
To start with You dance in my arms Where Some people do thatwhich we recently heard in season 2 of the Netflix series Special. An Italian adaptation of this second song entitled Easy to saymeanwhile dressed the second season of The White Lotuswhich has just ended on the American channel HBO, shrouded in public and critical success.
“Recognition from the general public”
The fans of Sex Education were also able to hear Sacha Distel in season 3, where his title So go sunbathe has been used. cowboy bebop at Netflix, Dollface on Hulu, Daisy Jones & the Six soon on Prime Video… all platforms succumb to the old-fashioned charm of the French singer. Something to delight Laurent Distel, his son, who manages the artist’s catalog:
“We hear his songs again (…) it’s a kind of recognition from the general public and I’m very happy and proud of it.”
Brands, too, are snapping up its pieces. Like the Palms hotel in Las Vegas, whose advertising campaign, released in 2018, depicts the destruction of the establishment on the 1962 hit Oh the good life.
Last year, Magnum ice cream had the same idea when dressing up their campaign for the title The Good Lifeby crooner Tony Bennett, American cover of this same song.
No less than 22 songs by Sacha Distel were used by various productions in 2022.
How to explain such a success? First, because the musical supervisors explore the catalogs in search of nuggets to illustrate the series. Sacha Distel’s very well-arranged songs, with a very jazz or bossa nova tone, and often performed in several languages, have something to appeal to an international audience.
His son remains discreet about the money generated, simply evoking a range ranging from 5,000 to 100,000 euros.
Discreet on financial issues, his son simply evokes a wide range of 5,000 to 100,000 euros, for the purchase of song rights.
These uses, which bring the songs back into fashion, also have an impact on the viewing figures on streaming platforms, as evidenced by some comments from listeners, such as: “I’m here because of such a series”.
“In streaming, we see it right away: it’s fun, as soon as there is a series we see peaks in use on the song, it has a lot of effect”, indicates Laurent Distel.