The 94th Academy Awards will take place on Sunday March 27 in Los Angeles. For the twentieth consecutive year, all the nominees will leave with gifts. Here’s what’s hidden in the gift bags version 2022.
From Kristen Stewart to Will Smith to Javier Bardem and Nicole Kidman, none of the Oscar nominees will go home empty-handed. For the twentieth consecutive year, Distinctive Assets – a company specializing in marketing and product placement – will give each of them a gift box filled with luxury products and services. And like every year, this same question: what does this famous box contain?
Already, its cost is estimated at more than… 100,000 dollars. The founder of Distinctive Assets, Lash Fary, nevertheless affirms it in Athletic News : “The primary goal is not to design an overpriced box. A gift that pleases has nothing to do with its amount.
Among the gifts “that will please” the nominees this year: a plot of land (of unknown surface) in Scotland. Property which will automatically grant them the title of “Lord or Lady of Glencoe”, according to The Independent . Still in Scotland, each nominee will be entitled to a stay at Turin Castle, privatized for them and their guests (estimated cost: $50,000).
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After a change of scenery in the country of Loch Ness, they will be able, like last year, to enjoy a session at Art Lip, a cosmetic surgery clinic run by Dr. Thomas Su. Specializing in innovative liposuction techniques, he notably offers a treatment called “Celebrity Arm Sculpting” – in French, “celebrity arm sculpture”.
The rest of the content, which is very diverse, ranges from a Tangle Teezer brush to a selection of “rejuvenating” treatments at Dr. Konstantin’s luxurious cabinet, gold glitter infused olive oil, candles, chocolates , 4 nights for two people in one of the establishments of the Golden Door spa hotel complex, different types of alcohol or even a kit to make your own whipped coffee at home.
Place for health and fitness
Focused on rebirth after two years of confinement, the gift bag of the nominees will also contain products relating to well-being and fitness, such as a skin care set with nano-amplified CBD, at-home fitness workouts with the famous coach Diego Sebastian, a personalized meal delivery service, or even a coaching session with Nicola Fernandez, a shaman specializing in self-love.
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These additions of wellness products or experiences were chosen to address the “busy and stressful lives” that actors lead. “They are very interested in any product that can optimize their mental health and physical vitality. Feeling their best off camera helps them perform at their best on camera, Lash Fary continues in Athletic News. In addition, having lived through a global health crisis for the past two years, everyone seems more eager than ever to preserve and prolong their health and well-being.